Disclaimer: this is of course, opinion and interpretation, all of it.
The golden circle is a concept I discovered while having to watch a TED
talk by Simon Sinek. I had my reserves while starting it, as most of those
corporate things are overly contrived in my opinion.
However, the more he talked, the more I found myself nodding my head in
agreement.
In short:
The goal of any business is to make profit, let's not kid ourselves, and
so it should be, we all got bills to pay.
The approach however, matters a lot. Most unsuccessful businesses,
ideas, etc, start from the outer circle and go inwards.
Most successful businesses work the other way around. If you want to
listen to his full explanation, you can find the link here. https://youtu.be/qp0HIF3SfI4
Let's bring this to games nowadays.
Good
example: Stardew Valley.
Eric Barone made this game on his own and his motivation was to make a
game like his beloved Harvest Moon, but expand on certain aspects and perfect
it, according to his opinion. That's the"Why"
The "How", he made this game, on his own, while working a day
job, teaching himself most of the skills required to give shape to this game.
And last, the "What" It's a simulation game that lets you farm
and make friends with the villagers.
Bad example: Mass Effect Andromeda
What: fourth installment in the Mass Effect series, full of
micro-transactions, many plans for paid DLC.
How: Miss-managed from the beginning, many errors and conflicts within
the production, sub-par writing, graphics, etc.
Why: Sell sell sell, DLC, loot boxes, apparel, etc.
That's why I'm afraid that Anthem will be a bust too. Producers were
talking about a 10-year plan already. Read, 10 years of assured revenue from
this franchise. The reasoning behind this could not be more wrong. It's like
they aren't interested in publishing a good product now, but hook people on the
promise of more content. Their "Why" is very obvious and honestly
inspires little faith in me. Time will tell, I could be wrong, otherwise, I
called it now.
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